The Exact Steps to Find Products to Sell on Amazon

I’m going to share my exact steps (with examples) you can copy to find products to sell on Amazon and build a 7-figure ecom brand.

For this to work, you have to understand one thing – winning products are created, not found.

Yeah, I lied, I'm not going to teach you how to find winning products. I'm going to teach you my step-by-step process to create winning products. Which I believe gives you a much higher chance at success and is how I've built multiple 7-figure brands.

Let's use this sleep machine aroma diffuser as an example. Do you think these guys are making money? Does this look like a winning product?

Product page listing

No. It's just some random product with no benefits. No solutions. No experiences.

So how do we turn this into a winning product and a brand that can generate 7 figures a year?

Read Amazon reviews of similar products to generate ideas

The goal here is to get more insight into what customers use this for so we can turn this boring old product into a solution – aka a winning product.

I'm looking at the very first listing after searching "sleep machine diffuser" on amazon. 

I haven't even made it to the reviews yet but I think I found something interesting. 

Look at the title, at the end.

Amazon Product page

This is the first time in my entire life I've seen anything about sleep machines and oil diffusers being helpful to kids. So, let’s dig into this a bit more.

Find research to support your idea

Now let's google it to see if there's any research to back this up. 

Why do research? Two main reasons:

  1. It's great to re-purpose for marketing
  2. We always try to sell things that work). 

"Do sleep machines help kids fall asleep?" Look at result #1.

Unless you live under a rock, you know new parents suffer greatly from lack of sleep. Another quick google search confirms this:

Sell a solution to a big problem

See where I'm going with this?

We aren't going to sell a sleep machine or a diffuser. We're gonna sell a solution to a big problem new parents face. Selling a solution is always better than selling a product.

Make a simple landing page

But we aren't done yet, it's gonna be very hard to make any sales with a terrible landing page like this one:

Let's take it up a notch, see how much better this is?

Don't get too caught up on the design. You can create one like this with a basic Shopify product page. Keep it simple and focus on the messaging, that's what's important. 

Now we have a winning product on our hands. Remember - we didn't find it, we created it. This is the exact way I've built multiple 7-figure ecom brands.

This post is an adapted and expanded version of my Tweet thread.

Learn to build a business on Amazon

Many entrepreneurs, like Kobe, are surprisingly open about how they build their businesses. Check out our build in public inspiration post for more actionable lessons on how to sell products on Amazon directly from the pros.

Kobe Gatsby

In the trenches building ecom brands. Creator of